Stobox Exchange
What is Stobox?
Stobox is an award-winning technology and advisory company in the field of securities tokenization. During the last two years, we conducted 3000+ hours of research, advised 15 clients, tested several private and public technology infrastructures, built partnerships in 10+ countries,and worked with 2 governments. We see the extreme potential for the growth of crypto-related services in the current environment to empower people with limited access to financial services and not stable currencies, which starts to include developed economies as well. For this reason, we launch a next-generation digital assets exchange with a high level of transaction speed and resilience. An exchange supports token and Membership Levels that provide bonuses to introduce gamification and drive user engagement.
Stobox is a company that provides technology tools and consulting services for clients who want to transform their business. The solutions provided by Stobox, enabling clients to accelerate the digital transformation of their business. Stobox will streamline all operations with digital assets and tokenized securities. And clients don't need to worry about regulatory or government issues, because Stobox will cooperate with governments to create a clear regulatory framework for matters relating to digital assets, such as virtual assets, security tokens, payment tokens, etc.
Stobox is an award-winning tokenization provider that pioneers to deliver the first-ever decentralized trading protocol for digital securities. It has tokenized its own stock, STBX, and placed them up for sale on the STO. The brand’s near-term plans include opening a cryptocurrency platform, Stobox Exchange, that will focus on coins issued by traditional businesses. Today, the brand can help companies tokenize investment funds, startups, real estate, natural resources, and even art, or precious collectibles. All Stobox products are powered by the STBU token.
STBU continues to gain traction. Stobox, a consulting and technology company, is happy to announce the start of voting, followed by listing of the STBU Token on Gate.io, Tier-1 Exchange, TOP-5 by CoinGecko, and TOP-10 by CoinMarketCap.
Stobox
3 ground-breaking instruments to empower brand loyalty and grow the community in 2021
It has never been easier to start a company or to replicate someone else's business model than it is today. Competition for consumers' attention is fierce, and getting through the noise is becoming more difficult. Being transparent, truthful, and compassionate is no longer enough. To get ahead of the race, you have to walk an extra mile.
We’ll discuss two main branding themes for 2021, before focusing on creative digital tools that will help you take your branding to the next level by making users co-owners of your brand and incorporating gamification. These tools aren't a replacement for being genuine and making a decent product, but they will help you get a leg up on the market.
How digital has changed marketing
Attention span has dropped dramatically in recent decades, and it is currently just 60% of what it was 20 years ago. As a result, even though your product or service is valuable, people are now easily distracted, particularly when everyone is vying for their attention. To keep your audience involved, make sure to provide fascinating and truly immersive interaction with you. People want you to take them on a trip in 2021, not just to deliver a well-designed product. As a result, gamification and personalization are becoming increasingly necessary.
Business approaches for building a loyal community
The pandemic has a negative impact on social contact, which was a major setback for many individuals. People yearn for a sense of belonging and connection, which brands can help them achieve. Usually, a person is willing to switch products and services easily, but loyalty to a particular community of people is stronger than a basic habit; as a result, growing customer satisfaction requires creating a network. This is perfect for sales because the cost of attracting secondary orders from current consumers is on average 5 times smaller than the cost of acquiring new customers.
Immersive UI, community charitable events, and much more are all great ways to create an immersive experience and successfully build the community. Since issuing a token and keeping it running is what we excel at, let’s take a look at how tokens can be used as an instrument to enhance your brand.
How issuing tokens attracts new clients
Ownership tokens
Ownership tokens, also known as security tokens, are our most powerful tool. These are your actual shares, which are represented as digital tokens that you can sell through your website.
This tool performs two tasks:
1. It makes people personally invested in your brand in the most literal sense. This means that they will not only purchase your product or service more frequently, but they will also be more active in bringing in new clients, supporting your social media campaigns, and generally being your evangelists.
2. People who hold the tokens become your brand’s community. They have similar problems (which you solve) and at least one shared interest. Then it's just a matter of employing the proper techniques to entice them to participate.
Security tokens can be used in a variety of ways. One option is to use your tokens to directly reward your most loyal customers as part of a loyalty program. Another option is to simply open an investment round that is open to all customers and invite them to participate. The advantage of the second method is that you will be able to raise some additional capital to help you grow. You can also use a hybrid approach, such as offering a loyalty-based token purchase discount.
Since Stobox is primarily a B2B business, we went for a second option and made our tokenized shares available for purchase on our website. Stobox specializes in security tokens, and our YouTube channel has dozens of videos explaining the legal and marketing aspects of issuing them, as well as how to use this technology for fundraising. Subscribe to the channel to learn more about cutting-edge solutions for accelerating your business growth.
Utility tokens
Utility tokens, as the name suggests, are tokens that have specific utility benefits. A loyalty coin, which is essentially a loyalty point that can be traded on an exchange, is the most common example. Another example is a payment token that can be used in place of dollars to get a discount on your services. Utility tokens differ from security tokens in a way that they can be easily exchanged, while the latest have legal limits on selling.
Utility tokens are the most common among blockchain companies. The majority of cryptocurrency exchanges, for example, encourage consumers to conduct payments in their own utility tokens.
What is the point of making your reward points tradable or issuing a special payment form, you might wonder. The advantages vary depending on how the token scheme is implemented:
1. If the key revenue-generating measure is how much time users invest in your app, for example, you can award them for certain activities and reaching some in-app benchmarks. If these tokens can be traded directly on the secondary market, it gives users a financial motivation to invest time in your app.
2. Your token price receives more recognition and interaction as a result of your efforts. Some people will speculate on it, and others will keep a token hoping for it to appreciate in value one day. Both will help your company to always stay in the spotlight by sharing its news and updates; people will tweet about your business, talk about it with their friends, and pay more attention to your social network because, like with a security token, they now have a personal interest in it.
Collectible tokens
Non-fungible tokens, or NFTs, are another name for collectible tokens. Their distinguishing characteristic is that they denote possession of one-of-a-kind products, such as artworks, merch, or ranks. Since most businesses are now digital, it is harder now to reward customers with gifts. NFTs are a digital alter-ego of gift-giving.
If you're interested in learning more about non-fungible tokens, we have a separate video on the subject that you can watch.
There are numerous usage opportunities for NFTs. You can use them as rewards for completing certain tasks or sell merch in the form of NFTs. This will be an item to which people will feel emotionally attached, and it will be associated with your brand.
Recently, Stobox implemented a good practical use of NFT’s in the merch collection. There are actually two hypostases of this product, as the collection is represented as actual clothing and as collectible items (NFTs) alongside. Collectible NFTs are a limited edition, with each piece (T-shirt, hoodie, and cap) containing a tradable/redeemable NFT. As the primary NFT portal, Stobox selected Rarible. NFTs are not available for purchase: they will be circulated to members of the group, customers, followers, early adopters, and believers, among others.
Stobox Exchange: vision, positioning, collecting best practices
The crypto market has changed drastically. DeFi, decentralized exchange, pool of liquidity, agricultural produce and so on are becoming the new industry standard. However, the market still lacks a solution for mass adoption. This is where Stobox comes into play ...
There are a number of important points that have been considered when projecting the Stobox Exchange.
1. Regulations
Believe it or not, a significant part of the digital assets industry will be regulated. I.e. all professional players like exchanges, wallets, custodians, and liquidity providers will have to comply with local legislation. Obviously, by far not every country has created and enforced Digital Assets legislation, however, we know that it’s just a matter of time. Moreover, FATF enforcements on Anti-Money Laundering pushed most of the industry into a grey area.
Most exchanges may face severe legal consequences due to the lack of transparency and potential fraud actions that have taken place since the massive adoption of cryptocurrencies and ICOs. Most exchanges now don’t do sufficient identity checks, confirm AML status of transactions or whitelisted projects to avoid scams and Ponzi schemes. According to our research, 80+% of exchanges from the Top-100 Exchange List may have legal issues.
2. Long-term technological growth
It should be clear by now that blockchain technology creates an enormous ecosystem of digital products and services. The adoption of decentralized technologies transforms traditional business models and brings a new dimension into business and financial environments. We believe that not only crypto/fintech projects would issue their digital assets, but more traditional companies would adopt tokenization. It’s a matter of time and adoption. As of today, less than 1% of the world's population holds cryptocurrencies. Imagine the adoption level at 10%?
3. Investing vs trading
It is important to differentiate between investing in digital assets and trading them. Even though the exchange engine is suitable for fast trading operations, the team does not envision operating a trading platform. Our aim is to provide tools for investments into selected digital assets that have a long-term technological impact and which may be subject to exponential growth. Long-term investments in crypto can become an everyday savings plan for people who have limited knowledge of the crypto landscape but are keen on investing some part of their monthly income.
4. Community driven
We have to admit that an active supportive community is as important as the product itself. People’s trust becomes one of the most important factors in project success, since most loyal customers are believers. Active influencers and project evangelists create solid informational grounds for less sophisticated investors to make decisions.
5. UX/UI
We believe that the product design is extremely important for everyday users. Adoption of already recognized behavioral patterns, as well as simplifying flows, creates a unique user experience.
Having mentioned five main principles that have been put at the core of the Stobox Exchange, we would like to summarize the vision behind our product:
- Registered in BVI. Legally compliant. Long-term legal focus
- KYC/AML after $1000 of daily withdrawal limits
- Legal and operational transparency
- Working with whitelisted long-term projects
- Optimised for not sophisticated crypto users
- Focus on non-crypto users adoption rather than crypto traders
- Optimised for long-term investing and crypto portfolio management
- No synthetic assets, derivatives, or complex financial/trading assets. No BTC futures or leverages
- Focused on promising crypto projects at a low cap stage
- Community decision on listing new projects
- Community incubation and support
- Low-cost barriers for community selected projects
- Internal token for gas fees and additional functionalities - Stobox Token (STBU)
- Advanced Reward program to promote gamification, i.e., rewards for active users, priorities on pre-sales, etc.
- Username Bitcointalk: Jerimy Gonzales
- ETH: 0x118A3810009C8B9a3F09A94b1663F470B7734c3D
- Proof of authentication: https://bitcointalk.org/index.php?topic=5314030.msg56957420#msg56957420
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